Several engagements are protected under client confidentiality. Recruiters and executive-search partners can request the code below.
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The first creator-led studio inside a legacy advertising agency.
Legacy agencies treated creators as media buys. SOCI Studio built them into the strategy from the first brief.
Launched at Cannes Lions 2025 under the banner of Creator Darwinism: the distinction between virality and sustained influence.
A creator-led content engine that grew the brand on its own merit, capped by a Tom Segura debut: the biggest reach since 2023.
Creator-led healthcare content that outperformed the vertical and renewed three times over.
Lactaid × Deutsch NY × Kenvue × HP Hood. A seven-year partnership, reset around a musical platform. Three of four concepts approved, against a historical one in four.
Creators were built into the strategy from the very beginning, with a clear distinction between virality and sustained influence.John Cobb · CEO, Vue Planner